Someone at Nike had better make a commercial.
Did you watch any of the Masters golf tournament today? If you did, you might have seen that shot that Tiger Woods made that arched way around, rolled down a hill and got closer and closer to the hole. As it got closer, it lost more and more speed before stopping at the edge of the cup and then finally dropped in.

Tiger Woods' already wearing 4 or 5 occurrences of the Nike "swoosh" (tm) also golfs with balls with that same emblem. As the camera zoomed in on one of the most unique made-shots in television golf, the Nike emblem was right there as the ball was the full size of your tv screen. I thought about how much extra exposure their brand received today as the Masters beamed itself into millions of televisions around the world.

So if I'm the product manager for Nike Golf I'm going into work tomorrow and starting to create a commercial, or an animation.. anything that captures that same black blur that I was watching today as the ball spun around, then stopped with a pause showing you the swoosh and then the sound of a golf ball landing in a cup...

It just has to happen. We'll see if it does.